Explore the Manifesto

The Proposals

Forty proposals, published one at a time. Released proposals can be read in full; unreleased proposals are listed so the shape of the programme is visible from the start.

Released

11 shown

SecurityOpportunity01

Universal Standard Income

A financial foundation, built on participation.

Day 1 · Proposal 01 · 6 min read

A Universal Standard Income for adults aged 21 and over, introduced progressively over ten years and linked to a participation requirement with defined exemptions.

6 min readRead Proposal
GrowthOpportunity04

Reduce Employer National Insurance to 10%

Make it progressively cheaper to employ people — and give businesses room to invest, grow and hire.

Day 4 · Proposal 04 · 6 min read

Manifesto 1.0 proposes gradually reducing Employer National Insurance from 15% to 10% over ten years, to reduce the cost attached to employing people, strengthen the incentive to hire, and leave businesses with more capacity to invest in their staff and their future.

6 min readRead Proposal
GrowthOpportunity06

The Britain Welcome Programme

Attract investment, jobs and long-term commitment to Britain.

Day 6 · Proposal 06 · 5 min read

Offer qualifying businesses relocating substantial economic activity to the United Kingdom 0% Corporation Tax for their first 24 months, in return for a genuine long-term commitment to UK investment, employment and economic activity.

5 min readRead Proposal
GrowthOpportunityReform09

One Million New Social Homes

Historical record — Manifesto 1.0, withdrawn and revised on Day 10.

Day 9 · Proposal 09 · 12 min read

HISTORICAL RECORD (Manifesto 1.0). The original Day 09 proposal: one million new homes delivered entirely as social housing. This version has been withdrawn following public scrutiny and replaced by the Day 10 revised Proposal 09, which delivers one million homes through mixed tenure.

12 min readRead Proposal
GrowthOpportunityReform09

One Million New Homes Through Mixed Tenure

The ambition remains. The delivery model changes.

Day 10 · Proposal 09 · 10 min read

A ten-year national programme to enable one million additional homes through social, affordable, intermediate and private delivery — with public finance, conditional incentives and infrastructure planned together.

10 min readRead Proposal
OpportunityReform18

The 21-Year Guarantee

No one under 21 left behind.

Day 19 · Proposal 18 · 3 min read

Proposal 18 would require every young person to remain in education, approved training, employment, an apprenticeship or an 18–21 military route until age 21, with financial support or earnings attached to each route.

3 min readRead Proposal
OpportunitySecurity19

The 18–21 Military Route

SERVICE. SKILLS. OPPORTUNITY.

Day 20 · Proposal 19 · 3 min read

Proposal 19 would create a voluntary three-year Armed Forces route for young people from age 18, offering salary, pension contributions, accommodation/support, military training, technical qualifications and transferable civilian skills.

3 min readRead Proposal
OpportunityEducation20

18–21 Education and Training Bursary

STUDY. SKILLS. OPPORTUNITY.

Day 21 · Proposal 20 · Section VIII · Policy 23 · 3 min read

Proposal 20 would provide every 18–21-year-old participating in approved education or training with a government bursary, helping make continued learning and skills development financially viable.

3 min readRead Proposal
OpportunityReform36

Traffic-Light Taxation of Food

Clear information. Consistent standards. A healthier food market.

Day 37 · Proposal 36 · Section XXII · Policy 40 · 7 min read

Proposal 36 would establish a mandatory national Green, Amber and Red nutritional classification for qualifying food products sold in the United Kingdom. The system would help consumers compare products consistently, encourage manufacturers to improve nutritional quality and provide a transparent foundation for later proposals on food taxation, healthy-food subsidies and reformulation.

7 min readRead Proposal
OpportunityReform37

Higher Taxation of Unhealthy Food

Change the price signal. Protect choice. Make healthier food more competitive.

Day 38 · Proposal 37 · Section XXII · Policy 41 · 7 min read

Proposal 37 would apply either a higher rate of VAT or a supplementary food tax to qualifying Red and, where appropriate, Amber foods under the national traffic-light system. Taxation would be calibrated according to nutritional characteristics, with the purpose of changing relative prices so healthier choices become more economically attractive. The final mechanism, rates, thresholds, exemptions and implementation timetable remain open for modelling and scrutiny.

7 min readRead Proposal
Cost of LivingOpportunity38

Subsidise Healthy Food at the Point of Sale

Make the healthier choice visible, practical and cheaper at the checkout.

Day 39 · Proposal 38 · Section XXII · Policy 42 · 7 min read

Proposal 38 would use additional revenue from the food-taxation system to reduce the point-of-sale price of qualifying healthier foods. Priority products named in the source are fresh fruit, fresh vegetables, pulses, grains, nuts, seeds and poultry, alongside other foods meeting defined health criteria. The eligibility rules, subsidy levels, delivery mechanism and implementation timetable remain open for modelling and scrutiny.

7 min readRead Proposal

The 40-day journey

40 Days. One conversation about Britain's future.

Day 10 revisited Proposal 09 following public scrutiny. Day 11 introduced Proposal 10: Planning Reform. Day 12 introduced Proposal 11: A Pragmatic Net Zero Policy. Day 13 introduced Proposal 12: Nuclear Britain. Day 14 introduced Proposal 13: North Sea Oil & Gas. Day 15 introduced Proposal 14: Social Energy Tariff. Day 16 introduced Proposal 15: Abolish Energy Standing Charges. Day 17 introduced Proposal 16: Regional Investment Fund. Day 18 introduced Proposal 17: National Security. Day 19 introduced Proposal 18: The 21-Year Guarantee. Day 20 introduced Proposal 19: The 18–21 Military Route. Day 21 introduced Proposal 20: 18–21 Education and Training Bursary. Day 22 introduced Proposal 21: Britain’s Technology Mission. Day 23 introduced Proposal 22: A Four-Day Working Economy. Day 24 introduced Proposal 23: Britain: Open Seven Days a Week. Day 25 introduced Proposal 24: Weekend Banking. Day 26 introduced Proposal 25: Work and Independence Programme. Day 27 introduced Proposal 26: Reformed Capability Assessments. Day 28 introduced Proposal 27: Hardship Protection. Day 29 introduced Proposal 28: Compulsory Workplace Pensions. Day 30 introduced Proposal 29: £18,000 State Pension Safety Net. Day 31 introduced Proposal 30: Public Water. Day 32 introduced Proposal 31: Three Rehabilitation Super-Prisons. Day 33 introduced Proposal 32: Rebuild the Courts System. Day 34 introduced Secure the Border: one controlled and lawful process for registration, health and security checks, asylum decisions, refugee protection and the enforcement of final outcomes. Day 35 introduced Proposal 34: Rapidly Expand Detention Capacity. Day 36 introduced Proposal 35: Legalise and Regulate Recreational Cannabis. Day 37 introduced Proposal 36: Traffic-Light Taxation of Food. Day 38 introduced Proposal 37: Higher Taxation of Unhealthy Food. Day 39 introduced Proposal 38: Subsidise Healthy Food at the Point of Sale. Day 40 concluded the journey with Proposal 39: Healthy Food Fund & Manufacturer Reformulation. Journey days and proposal numbers are not always the same.

Days released

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40 days released

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