Explore the Manifesto

The Proposals

Forty proposals, published one at a time. Released proposals can be read in full; unreleased proposals are listed so the shape of the programme is visible from the start.

Released

40 shown

SecurityOpportunity01

Universal Standard Income

A financial foundation, built on participation.

Day 1 · Proposal 01 · 6 min read

A Universal Standard Income for adults aged 21 and over, introduced progressively over ten years and linked to a participation requirement with defined exemptions.

6 min readRead Proposal
ReformGrowth02

Abolish Employee National Insurance

Stop taxing work twice.

Day 2 · Proposal 02 · 5 min read

Abolish employee National Insurance as a separate deduction from wages and bring employment income within one clearer progressive personal tax system, integrated with the Universal Standard Income.

5 min readRead Proposal
ReformGrowthSecurity03

Progressive Income Tax

One transparent system, taxed at the margin.

Day 3 · Proposal 03 · 6 min read

A single progressive Income Tax structure with five marginal bands, designed to be read alongside the Universal Standard Income, the abolition of employee National Insurance and reform of the Personal Allowance.

6 min readRead Proposal
GrowthOpportunity04

Reduce Employer National Insurance to 10%

Make it progressively cheaper to employ people — and give businesses room to invest, grow and hire.

Day 4 · Proposal 04 · 6 min read

Manifesto 1.0 proposes gradually reducing Employer National Insurance from 15% to 10% over ten years, to reduce the cost attached to employing people, strengthen the incentive to hire, and leave businesses with more capacity to invest in their staff and their future.

6 min readRead Proposal
GrowthReform05

Make Britain One of the Most Competitive Major Economies

Keep Corporation Tax broadly stable first — then reduce it progressively where growth and the public finances permit.

Day 5 · Proposal 05 · 6 min read

A deliberately staged approach to Corporation Tax: broadly stable while the new economic settlement is established, then progressively reduced where growth and the public finances permit, as one part of a wider pro-investment programme.

6 min readRead Proposal
GrowthOpportunity06

The Britain Welcome Programme

Attract investment, jobs and long-term commitment to Britain.

Day 6 · Proposal 06 · 5 min read

Offer qualifying businesses relocating substantial economic activity to the United Kingdom 0% Corporation Tax for their first 24 months, in return for a genuine long-term commitment to UK investment, employment and economic activity.

5 min readRead Proposal
SecurityReform07

The National Care Service

A social-care safety net — not another NHS.

Day 7 · Proposal 07 · 6 min read

Create a National Care Service as a targeted safety net for people who cannot afford essential social care or end-of-life care, funded by a proposed 1% Care Levy on gross income.

6 min readRead Proposal
SecurityReform08

Universal Healthcare Through Compulsory Insurance

Keep universal healthcare — change the model that delivers it.

Day 8 · Proposal 08 · 6 min read

Retain universal healthcare while reforming how it is financed and delivered: compulsory qualifying health insurance for every resident, regulated competition between providers, and government assistance so nobody is left without cover.

6 min readRead Proposal
GrowthOpportunityReform09

One Million New Social Homes

Historical record — Manifesto 1.0, withdrawn and revised on Day 10.

Day 9 · Proposal 09 · 12 min read

HISTORICAL RECORD (Manifesto 1.0). The original Day 09 proposal: one million new homes delivered entirely as social housing. This version has been withdrawn following public scrutiny and replaced by the Day 10 revised Proposal 09, which delivers one million homes through mixed tenure.

12 min readRead Proposal
GrowthOpportunityReform09

One Million New Homes Through Mixed Tenure

The ambition remains. The delivery model changes.

Day 10 · Proposal 09 · 10 min read

A ten-year national programme to enable one million additional homes through social, affordable, intermediate and private delivery — with public finance, conditional incentives and infrastructure planned together.

10 min readRead Proposal
ReformGrowth10

Planning Reform

End Planning Paralysis

Day 11 · Proposal 10 · 3 min read

A national housing and infrastructure test, a continuing local planning role and a final central-government intervention power for repeatedly blocked nationally significant projects, with enforceable standards.

3 min readRead Proposal
EnergyReform11

A Pragmatic Net Zero Policy

Slow and Restructure Net Zero

Day 12 · Proposal 11 · 3 min read

Keep Net Zero as a long-term ambition, while taking a slower, pragmatic and technology-neutral approach to the transition.

3 min readRead Proposal
EnergySecurity12

Nuclear Britain

Expand Nuclear Power. Strengthen Britain's Energy Security.

Day 13 · Proposal 12 · 3 min read

Manifesto 1.1 proposes a substantial expansion of Britain's nuclear generation capacity, using both new large-scale nuclear power and Small Modular Reactors (SMRs), alongside investment in nuclear research, grid resilience and fuel security.

3 min readRead Proposal
EnergySecurity13

North Sea Oil & Gas

Domestic Energy Security

Day 14 · Proposal 13 · 4 min read

Use Britain's domestic energy resources. Protect energy security during the transition.

4 min readRead Proposal
Cost of LivingEnergy14

Social Energy Tariff

Targeted support to make essential energy more affordable.

Day 15 · Proposal 14 · 3 min read

Targeted energy support for lower-income households. Make essential household energy more affordable for those who need help most.

3 min readRead Proposal
Cost of LivingEnergy15

Abolish Energy Standing Charges

No daily charge simply for being connected.

Day 16 · Proposal 15 · 3 min read

Abolish domestic electricity and gas standing charges while allowing genuine network and administrative costs to be recovered fairly through unit pricing, with regulatory scrutiny to prevent excessive pricing, disguised standing charges and profiteering.

3 min readRead Proposal
GrowthRegional Renewal16

Regional Investment Fund

Fair investment. Transparent allocation. No community left behind.

Day 17 · Proposal 16 · 3 min read

A permanent national investment fund targeted towards communities facing deprivation, low productivity and infrastructure need, helping places that have too often been overlooked build the foundations for long-term economic growth.

3 min readRead Proposal
SecurityReform17

National Security

Rebuilding Britain's defence capability for a more dangerous and uncertain world.

Day 18 · Proposal 17 · 3 min read

Proposal 17 would progressively increase defence spending to 5% of GDP within five years, rebuilding capability across nuclear deterrence, conventional forces, cyber resilience and personnel.

3 min readRead Proposal
OpportunityReform18

The 21-Year Guarantee

No one under 21 left behind.

Day 19 · Proposal 18 · 3 min read

Proposal 18 would require every young person to remain in education, approved training, employment, an apprenticeship or an 18–21 military route until age 21, with financial support or earnings attached to each route.

3 min readRead Proposal
OpportunitySecurity19

The 18–21 Military Route

SERVICE. SKILLS. OPPORTUNITY.

Day 20 · Proposal 19 · 3 min read

Proposal 19 would create a voluntary three-year Armed Forces route for young people from age 18, offering salary, pension contributions, accommodation/support, military training, technical qualifications and transferable civilian skills.

3 min readRead Proposal
OpportunityEducation20

18–21 Education and Training Bursary

STUDY. SKILLS. OPPORTUNITY.

Day 21 · Proposal 20 · Section VIII · Policy 23 · 3 min read

Proposal 20 would provide every 18–21-year-old participating in approved education or training with a government bursary, helping make continued learning and skills development financially viable.

3 min readRead Proposal
TechnologyGrowth21

Britain’s Technology Mission

A National Technology Investment Fund

Day 22 · Proposal 21 · Section IX · Policy 24 / Major Promise 21 · 4 min read

Proposal 21 would establish a National Technology Investment Fund supporting eleven priority technologies through grants, low-interest loans, equity investment, matched funding and research partnerships, with a £15 billion annual target at maturity.

4 min readRead Proposal
WorkProductivityGrowth22

A Four-Day Working Economy

A flexible full-time model designed to work alongside a seven-day economy.

Day 23 · Proposal 22 · Section X · Policy 25 · 4 min read

Proposal 22 would promote a move towards an approximately 32-hour, four-day standard full-time pattern where economically and operationally appropriate. It would operate alongside Policy 26’s seven-day economy, allowing shorter individual working patterns to coexist with wider national operating hours.

4 min readRead Proposal
WorkProductivity23

Britain: Open Seven Days a Week

Seven-day access without a seven-day obligation for every worker.

Day 24 · Proposal 23 · Section X · Policy 26 · 6 min read

Proposal 23 would move Britain towards increasing seven-day operation across public services and participating businesses through staggered teams, additional employment, predictable rotas, digital services and extended banking—without requiring every individual to work seven days.

6 min readRead Proposal
WorkProductivity24

Weekend Banking

Can Britain make Saturday and Sunday ordinary payment days?

Day 25 · Proposal 24 · Section X · Policy 27 / Major Promise 24 · 5 min read

Proposal 24 asks whether Britain’s bulk and scheduled payment systems can be modernised so that Bacs Direct Credits, salaries, business payments and government payments can be credited on Saturdays and Sundays. It proposes an independent feasibility review, published evidence and a controlled pilot before national implementation.

5 min readRead Proposal
WorkProductivity25

Work and Independence Programme

Work and Independence Programme

Day 26 · Proposal 25 · Section XI · Policy 28 / Major Promise 25 · 7 min read

Proposal 25 would create an enhanced support programme for people receiving long-term sickness or disability benefits who want, and may be able, to return to suitable and sustainable work. Through retraining, transitional financial support, occupational assistance, workplace adaptations and transport support, it would aim to make work genuinely pay while protecting everyone who cannot safely work.

7 min readRead Proposal
WorkProductivity26

Reformed Capability Assessments

Assessing what people can do — safely, reliably and sustainably.

Day 27 · Proposal 26 · Section XI · Policy 29 / Major Promise 26 · 8 min read

Proposal 26 would reform work-capability assessments so they identify what a person can safely, reliably and sustainably do—not merely record a diagnosis or catalogue limitations. Decisions would consider realistic hours, transferable skills, reasonable adjustments, fluctuating conditions and genuine suitable work, while retaining strong health safeguards and keeping PIP separate from employability.

8 min readRead Proposal
WorkSecurity27

Hardship Protection

RESPONSIBILITY. PROTECTION. DIGNITY.

Day 28 · Proposal 27 · Section XI · Policy 30 · 7 min read

Proposal 27 would establish a Hardship Support Scheme for people who lose their Universal Standard Income after a fair decision that they are capable of reasonable participation but refuse without good reason. It would preserve a minimum essentials floor for food, energy, housing, health, children and dependants—maintaining meaningful consequences without deliberately forcing people into extreme deprivation.

7 min readRead Proposal
WorkSecurity28

Compulsory Workplace Pensions

Every job. Every worker. A pension that follows you.

Day 29 · Proposal 28 · Section XII — Pensions · Policy 31 / Major Promise 28 · 8 min read

Proposal 28 would replace the current opt-out workplace-pension structure with compulsory participation for every person in employment. Employees would make a statutory payroll contribution, employers would match it and government would provide tax relief equal to 25% of the employee contribution. Contribution rates would rise gradually, with affordability protections, portability and safeguards for low-paid and non-standard workers.

8 min readRead Proposal
SecurityReform29

£18,000 State Pension Safety Net

Security. Dignity. Retirement.

Day 30 · Proposal 29 · Section XII — Pensions · Policy 32 · 8 min read

Proposal 29 would establish a long-term minimum retirement-income floor of £18,000 a year. Private pension income would be assessed first, with the state contributing only the amount required to bring an individual up to the proposed floor. Someone already receiving £18,000 or more from private pensions would receive no state contribution. The proposal works alongside compulsory workplace pensions to prevent poverty in retirement while reducing long-term reliance on state provision.

8 min readRead Proposal
SecurityReform30

Public Water

Bring Britain’s Water Companies into Public Ownership

Day 31 · Proposal 30 · Section XIII · Policy 33 · 7 min read

Proposal 30 would bring Britain’s major water companies into public ownership and reinvest excess operating profits in pipes, sewage treatment, leakage reduction and environmental protection. The aim is to replace a failing monopoly model with an accountable public service focused on clean water, resilient infrastructure and the long-term national interest.

7 min readRead Proposal
SecurityReform31

Three Rehabilitation Super-Prisons

15,000 new places. Capacity to uphold sentences. Rehabilitation to reduce reoffending.

Day 32 · Proposal 31 · Section XIV · Policy 34 · 7 min read

Proposal 31 would build three rehabilitation-focused super-prisons, each designed for approximately 5,000 people. Together they would create around 15,000 additional places, strengthen the justice system’s ability to uphold lawful sentences and place education, treatment, training and preparation for release at the centre of prison life.

7 min readRead Proposal
SecurityReform32

Rebuild the Courts System

Reduce the backlog. Hear cases sooner. Deliver fair and timely justice.

Day 33 · Proposal 32 · Section XIV · Policy 35 · 7 min read

Proposal 32 would begin a properly modelled expansion of Britain’s court capacity to reduce criminal-case backlogs, hear cases within a reasonable time and deliver justice sooner for victims. The master manifesto gives an illustrative example of 125 additional magistrates’ courts and 30 additional Crown Courts, but the final scale, locations, budget and ongoing costs must follow evidence and expert scrutiny.

7 min readRead Proposal
SecurityReform33

Secure the Border

Register arrivals. Check identity and health. Decide claims lawfully. Enforce outcomes.

Day 34 · Proposal 33 · Section XV · Policy 36 · 7 min read

Proposal 33 would create one controlled process for people arriving illegally by small boat. Every arrival would be registered, medically assessed and security checked before entering secure accommodation and a functioning asylum process. Those granted protection would enter the refugee settlement system, while finally rejected claims would lead to lawful removal, subject to international obligations and individual legal rights.

7 min readRead Proposal
SecurityReform34

Rapidly Expand Detention Capacity

Secure capacity. Strict safeguards. Government control.

Day 35 · Proposal 34 · Section XV · Policy 37 · 7 min read

Proposal 34 would rapidly expand secure immigration detention capacity through tightly regulated government contracts. Private providers could help build and operate facilities, but asylum decisions and lawful removals would remain entirely under government control. Contracts must protect security, welfare, value for money and public accountability.

7 min readRead Proposal
SecurityReform35

Legalise and Regulate Recreational Cannabis

Adult-only access. Regulated products. Public-health safeguards. A taxed legal market.

Day 36 · Proposal 35 · Section XXI · Policy 39 · 7 min read

Proposal 35 would legalise recreational cannabis for adults within a strictly regulated market covering cultivation, production, testing, packaging, retail, advertising, taxation and enforcement. Unlicensed production and sale would remain illegal, while public-health safeguards and dedicated tax revenues would help protect consumers and reduce organised criminal control.

7 min readRead Proposal
OpportunityReform36

Traffic-Light Taxation of Food

Clear information. Consistent standards. A healthier food market.

Day 37 · Proposal 36 · Section XXII · Policy 40 · 7 min read

Proposal 36 would establish a mandatory national Green, Amber and Red nutritional classification for qualifying food products sold in the United Kingdom. The system would help consumers compare products consistently, encourage manufacturers to improve nutritional quality and provide a transparent foundation for later proposals on food taxation, healthy-food subsidies and reformulation.

7 min readRead Proposal
OpportunityReform37

Higher Taxation of Unhealthy Food

Change the price signal. Protect choice. Make healthier food more competitive.

Day 38 · Proposal 37 · Section XXII · Policy 41 · 7 min read

Proposal 37 would apply either a higher rate of VAT or a supplementary food tax to qualifying Red and, where appropriate, Amber foods under the national traffic-light system. Taxation would be calibrated according to nutritional characteristics, with the purpose of changing relative prices so healthier choices become more economically attractive. The final mechanism, rates, thresholds, exemptions and implementation timetable remain open for modelling and scrutiny.

7 min readRead Proposal
Cost of LivingOpportunity38

Subsidise Healthy Food at the Point of Sale

Make the healthier choice visible, practical and cheaper at the checkout.

Day 39 · Proposal 38 · Section XXII · Policy 42 · 7 min read

Proposal 38 would use additional revenue from the food-taxation system to reduce the point-of-sale price of qualifying healthier foods. Priority products named in the source are fresh fruit, fresh vegetables, pulses, grains, nuts, seeds and poultry, alongside other foods meeting defined health criteria. The eligibility rules, subsidy levels, delivery mechanism and implementation timetable remain open for modelling and scrutiny.

7 min readRead Proposal
Cost of LivingReform39

Healthy Food Fund & Manufacturer Reformulation

Reinvest food-tax receipts and reward healthier products.

Day 40 · Proposal 39 · Section XXII · Policies 43 & 44 · 7 min read

Proposal 39 would establish a dedicated Healthy Food Fund using relevant supplementary food-tax receipts and create a financial incentive for manufacturers to improve their products. The fund would support point-of-sale subsidies, nutrition education, school food, public health, healthy cooking and improved food access in deprived communities. Products that genuinely improve their nutritional composition could qualify for reclassification under the traffic-light system.

7 min readRead Proposal

Coming Soon

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The 40-day journey

40 Days. One conversation about Britain's future.

Day 10 revisited Proposal 09 following public scrutiny. Day 11 introduced Proposal 10: Planning Reform. Day 12 introduced Proposal 11: A Pragmatic Net Zero Policy. Day 13 introduced Proposal 12: Nuclear Britain. Day 14 introduced Proposal 13: North Sea Oil & Gas. Day 15 introduced Proposal 14: Social Energy Tariff. Day 16 introduced Proposal 15: Abolish Energy Standing Charges. Day 17 introduced Proposal 16: Regional Investment Fund. Day 18 introduced Proposal 17: National Security. Day 19 introduced Proposal 18: The 21-Year Guarantee. Day 20 introduced Proposal 19: The 18–21 Military Route. Day 21 introduced Proposal 20: 18–21 Education and Training Bursary. Day 22 introduced Proposal 21: Britain’s Technology Mission. Day 23 introduced Proposal 22: A Four-Day Working Economy. Day 24 introduced Proposal 23: Britain: Open Seven Days a Week. Day 25 introduced Proposal 24: Weekend Banking. Day 26 introduced Proposal 25: Work and Independence Programme. Day 27 introduced Proposal 26: Reformed Capability Assessments. Day 28 introduced Proposal 27: Hardship Protection. Day 29 introduced Proposal 28: Compulsory Workplace Pensions. Day 30 introduced Proposal 29: £18,000 State Pension Safety Net. Day 31 introduced Proposal 30: Public Water. Day 32 introduced Proposal 31: Three Rehabilitation Super-Prisons. Day 33 introduced Proposal 32: Rebuild the Courts System. Day 34 introduced Secure the Border: one controlled and lawful process for registration, health and security checks, asylum decisions, refugee protection and the enforcement of final outcomes. Day 35 introduced Proposal 34: Rapidly Expand Detention Capacity. Day 36 introduced Proposal 35: Legalise and Regulate Recreational Cannabis. Day 37 introduced Proposal 36: Traffic-Light Taxation of Food. Day 38 introduced Proposal 37: Higher Taxation of Unhealthy Food. Day 39 introduced Proposal 38: Subsidise Healthy Food at the Point of Sale. Day 40 concluded the journey with Proposal 39: Healthy Food Fund & Manufacturer Reformulation. Journey days and proposal numbers are not always the same.

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